Group Managing Director of Union Bank Mr Emeka Emuwa yesterday said that the focus of the new look Union bank was to deliver service at the best level possible. He made the promise at an interactive session with journalists at the bank’s head office in Lagos.
“The purpose of the session is to give the bank’s new leadership and its executive management an opportunity to share perspectives and new direction of the bank,” he said. Emuwa, formerly Managing Director of CitiBank Nigeria, said that the bank did not intend to expand nor acquire other banks. “When you mention the name Union Bank, one of the first things that come to people’s minds is ‘Big, Strong, Reliable, our tagline of many years. Indeed, Union Bank was once all these. Our long-term goal is that Union Bank will be all three again – big, strong and reliable. But for today, our focus is on being reliable,” he said.
Emuwa said that several steps were already being taken to ensure that the bank stayed on track with this aspiration.“We are looking into everything that needs to be taken care of to make sure we deliver the best service possible. We are looking at people, processes, infrastructure, technology and everything,” he said.
The bank chief said that efforts had begun to modernise the bank’s branches before his arrival adding that these efforts were being consolidated. Emuwa said the workforce would be strengthened and that its technology was also being upgraded and reinforced. He said in spite of many challenges, the bank had a lot going for it including: a large branch network, a large and loyal customer’s base and a reputation for being transparent.
Emuwa said that the bank would maximise the opportunities that existed in its large customer base, while still growing that base by targeting new segments of the market. He said the bank did not plan to physically expand locally or internationally this year, but there were plans to re-align its branch network to cover new business areas.