Iconic French wine brand Luc Belaire is working with a selection of high profile African female influencers and supporting women-centric events throughout the month of March, in celebration of International Women’s Day. The brand has recently filmed Nigerian Afrobeat Queen Yemi Alade, as part of its popular “Self Made Tastes Better” campaign, highlighting her journey to success. The curated video series is focused on capturing and sharing the stories of self-made artists and influencers, both famous and up-and-coming, through exclusive interviews with Luc Belaire CEO Brett Berish. Yemi joins Grammy nominated rapper Rapsody and American rapper and TV star Trina as one of the first women to be brought on board to the wine brand’s inspiring campaign.
The Nigerian songstress will also take part in a female-centric social media initiative named #SelfMadeWoman, as part of a global approach to highlighting the many women who dare to stand out, innovate, push boundaries and challenge the status quo. Yemi will lead a network of Belaire’s female fans, including Rwandan Kate Peyton founder of Kabash Fashion House, Tanazanian artist and business woman Jokate Mwegelo, Kenyan entrepreneur Michelle Nkatha Ntalami and
Ugandan recording artist and dancer Sheebah Karungi, who will all be taking part in the #SelfMadeWoman programme in honour of International Women’s Day. Each woman will be sharing messages of strength, independence and female power to their fans and followers to inspire a movement of self-made stories on social media throughout the month of March.
Yemi Alade has said “I’ve been a fan of Belaire’s “Self Made Tastes Better” series since it began, so when I was asked to be a part of the campaign and share my own success story, I had to say yes. Like Belaire, I always believed in championing independence and breaking conventions. I’m excited to work with a brand that shares my outlook.
Brett Berish, Luc Belaire CEO has said, “We are thrilled to work with powerful women who embody our “Self Made Tastes Better” message and want to actively continue to promote the #SelfMadeWoman initiative to spotlight female talent. This campaign is one that is close to our hearts, being an independent, family owned company in an industry of corporate giants. We are proud to be self-made, and we want to support other independent people and success stories.”
In addition, Belaire is supporting the Tanzanian Women of Achievement Forum (#TWAforum2018) as part of the global theme of ‘Press for Progress’. On March 8th International Women’s Day, business leaders, influencers, advocates, academics and activists will come together to with a mission and vision to accelerate progress for women leaders everywhere. Belaire’s iconic bottles will be awarded to 14 women in different categories who have achieved success in their respective fields and made a significant difference in their communities. Each winner will also be invited to take part in the #SelfMadeWoman social programme.
